Sustainability, Transparency and Accountability in the Souvenir Shop Industry: What does it all mean?

About this time last year, I was strolling down Water Street on my way back from work, with tourists mingling around me. It was hard to miss the shopping bags they carried – and equally hard to not imagine what they’d purchased. Clothing. Gifts. Souvenirs.
Something to remind them of their visit to Vancouver, Canada, a city that welcomed more than 16 million visitors last year alone (Tourism Vancouver, 2016).

[divider line_type=”No Line” custom_height=”30″][image_with_animation image_url=”5660″ alignment=”” animation=”Fade In”][divider line_type=”No Line” custom_height=”30″]

Our idea for Woodpickers did not begin then, but in 2015 as an SFU Change Lab project called Wood Source Co-op, where myself and three other interdisciplinary students teamed up to reduce landfill wood waste by connecting material users with suppliers to strengthen the circular economy in Strathcona, Vancouver. Our project inspired me to apply what I’ve learned to Woodpickers.
Now two years later, my partner James and I are excited to combine our love for the environment as SFU Faculty of Environment grads with our shared experience in tourism, retail, woodworking, and design, to introduce a line of sustainable souvenirs into the Vancouver tourism market.

[divider line_type=”No Line” custom_height=”30″]

We’re motivated by the lingering questions that keep us up at night:
What if souvenirs could be more than just a keepsake or a product?
What if souvenirs, and their make, can be more transparent and accountable to the environment around us?
What if souvenirs could be tools of dialogue to discuss “hot” topics like climate change and environmental conservation by transcending borders, culture, and countries?
Over a six month period, we spoke and connected with many people over the Lower Mainland who spoke to us about their dissatisfaction with the souvenir shop industry.
Not all products are sourced locally. Manufacturing processes are mostly outsourced to countries where labor conditions and environmental regulations are less stringent. Most importantly, there is a lack of transparency within a souvenir’s supply chain, and not all wood-based souvenirs are made from sustainable sources. Who knows whether a wooden souvenir one buys does or does not contribute to deforestation at home or abroad, if a system isn’t in place to make the process transparent? Transparency leads to accountability, as I learned in BUS 475 – Sustainable Operations last summer, and paves way to shifts in mindset across an entire supply chain and later, industries.

[divider line_type=”No Line” custom_height=”30″]

So where does Woodpickers come in? 

[divider line_type=”No Line” custom_height=”25″]

Woodpickers is a social enterprise that diverts wood waste from landfills by upcycling scraps like pallets and flooring into west coast inspired souvenirs. We hope to encourage tourists to shop sustainably in Vancouver while they’re here, and also to start conversations about how tourists could help leave a positive legacy behind in a country or city they visit, even as they take a souvenir back home as a memento.
Essentially we have a mission to innovate the souvenir shop industry so that products are not only locally made, or locally-sourced, but also impart agency with tourists to spur positive change in their own communities. As for locals – we hope to encourage residents to “upcycle” to better conserve and improve the communities in which we live and share with the nature around us.

[divider line_type=”No Line” custom_height=”30″]

Thanks to Radius SFU and Embark Sustainability, we were able to launch our online shop ( and develop a manufacturing process that we’re proud to say is locally sourced and hand made. We encourage you to stay in touch with us in the months and years ahead.
We’re excited to…
1. Support our suppliers by showcasing the businesses and residents contributing to our waste diversion ecosystem through an interactive supplier map with local features.
2. Attend local craft fairs, markets, and events to educate locals and tourists about upcycling, sustainable souvenirs, and how they could become part of the solution
3. And partner with organizations, charities, and businesses involved in the social, economic, and environmental spheres to raise awareness towards their causes.

[divider line_type=”No Line” custom_height=”30″]

As such, please stay in touch with us by connecting with us on Instagram (@wcwp.vancity), Twitter (@wcwp_vancity), and Facebook (@wcwp.vancity); and follow our hashtag, #upcycletogether.
If you’re a resident or business in the Lower Mainland and want to join our growing supplier ecosystem, please contact us at
Thank you for your support,

[divider line_type=”Full Width Line” custom_height=”60″]

To read more about the lessons learned during the first six months of West Coast Woodpickers, check out their newly released Learning Report.

Share this article!


Comments are closed.